19SepOff

Photo Credit Love

 

My new mini site went live today - ahead of the full launch in December....Hope you like....I outsourced the design to get a really fresh new take on my brand, after all if your going to rebrand then invest in both time and money, right?

For the temporary gallery, I have selected a few images from the recent past that I absolutely love....{All of my new imagery is being shot by the wonderful Emma Case, but I will still have a little gallery with these beauties {and lots more!}

So a super special thank you photo credit love goes too...

 

A Bloomsbury Shoot by the gorgeous Aneta Mak

 

 

A stylish Spring affair at Fetcham Park by Eddie Judd

 

One of our Summer 2012's favourite wedding designs captured by Green Photographic 

 

 

Two of my favourite Ibizan weddings by the wonderful Ana Lui

 

Embroidered House of Hackney pretty from the Photography Farm by Lisa Devlin 

 

From my favourite stand at the Designer Wedding Show by Katy Lunsford 

 

 

From my studio a real mix of weddings and weddings by Holly Booth

17SepOff

The Paper Girls Group One

We held our Very-First-Paper-Girls-Workshop last week at the Custard Factory in Birmingham.

And what a day...

A group of wonderful inspiration gals talking eating and drinking, all captured by our wonderful friend Emma Case...

Love, Love, Love xx

1MayOff

{Type of your Life} Sans Serif Pretty

How much I adore this sans serif font is really hard to explain.

I {think} love it more than babybel.

Beautiful huh?

So what is a Sans Serif font? {Pronounced SAN-SERR-if}

This is an easy one {totally is what it says it is} this font family are typefaces that do not use Serifs {small lines at the ends of each character}.

The most commonly used Sans Serif fonts include Helvetica, Arial, Avant Garde and Geneva. {Serif fonts that you may use {unknowingly} include Times Roman, Courier, New Century Schoolbook, and Palatino.}

Sans Serif fonts are a little more difficult to read and interpret than the traditional Serif fonts so for this reason {amongst any others including design preference} they are used most often for short text layouts..like a headlines, title or caption {as illustrated beautifully for us in the picture shown}.

What's your favourite Sans Serif?

AML xx

 

 

 

16AprOff

{Lessons in Design} Screen Printing

I did it! and its brilliant!

WHAT? i hear you mumble...

I. SCREENPRINTED.

and its brilliant!

It’s hard to think of a more iconic or visually boom-in-your-face craft than screenprinting, which has maintained a steady air of cool since its "pop"ularisation by 60s pop-art greats Warhol, Lichtenstein and Rauschenberg.

Writing about his Marilyn Monroe prints, Warhol said “...you get the same image, slightly different each time. It was all so simple quick and chancy. I was thrilled with it". This sense of thrill is the appeal for many screenprint artists...

Great, but where did it all begin?

Derived from stencilling, screenprinting originated in China in the 900s. The technique made its way to Western Europe in the 18th century but was not commonly used until the wider availability of silk mesh from the East. In England, screenprinting was patented in 1907 as a technique for producing fine silk and linen wallpaper. In 1910 printers experimented with creating stencils from photo-sensitive chemicals to develop a more industrial process. Although screenprinting was used by artists long before the 1900s, the term “Serigraphy” emerged in the 1930s to differentiate the artistic application from its commercial use.

Writing about his Marilyn Monroe prints, Warhol said “...you get the same image, slightly different each time. It was all so simple quick and chancy. I was thrilled with it". This sense of thrill is the appeal for many screenprint artists.

There's something very satisfying about every stage of screen printing from the design, to the deciding of colours, the mixing of inks and that feeling of excitement when you pull the first print and take a peek - I imagine it never gets boring. It's so satisfying, and at the risk of sounding overly romantic, it's a magical process.

So what did we get upto, take a look...

Brilliant hey? I just loved every minute of it.

The final few images are just a few of the many examples of gorgeous print work in the studio...

So how can you get involved?

Visit Print Club and say I sent you!

AML xx

 

 

22MarOff

{Just Lovely} How to typeset a poster

How fabulous is this visual how-to?

You can view the series here...on Imprint.

As Imprint say

"Bowne & Co., Stationers at the South Street Seaport Museum in New York frequently produces beautiful letterpress keepsakes. This one from 1989, "Nineteenth Century Job Printing Display - The Poster" is a delightful little guide to the dos and don'ts. Using their enviable stock of metal types, 200 copies were printed on a Vandercook Universal I. the text was adapted from "The Letter-Preess Printer: A Complete Guide to the Art of Printing; Containing Practical Instructions for Learners at Case, Press and Machine" (London, 1881)."

Enjoy. AML xx

12MarOff

{Lessons in Design} 1. Digitally Printing White

Ok this is the start of a new series of posts, albeit posts that I have been talking about since the launch back in November.

Using my experiences as a print designer {and others experiences} these posts will be places that fellow designers and potential design clients can come, play and do a little bit of learning.

Topics will range from very simple tit-bits {like this one to start off} throught to more involved tutorials.

So without further ado, say hello to Lesson numero uno...

I have had to explain the issues surrounding printing white to clients countless times this year already, so much so, I am beginning to suspect it is not- as-obvious-as-I-thought.

Printing white onto coloured paper *sounds* like it should be an easy task, after all, printing colour on white paper is simple enough...right?

Right, but the problem is, ink jet printers generally contain a black cartridge and a red, blue and yellow cartridge {and depending on the brand and level of complexity of printer will contain more but lets not complicate the issue here} so can print using one, two, or four colours {you will heard it referred to as a one, two or four colour process}..

None of the colors available in the printer, of course, is white—so it can't be printed. (In other words, you can't print using ink that you don't have.)

So what options do you {or your designer/ client} have?

These are the options that I always recommend...

* Go off white

Select the white text, image, or section of image you need to print and change the colour to something just a tiny bit off-white {if you look at the layout of this page for example you will see that the colours are set at off-white, not a pure white}.

Adding a fraction of a percent of yellow is a good way to do this, it's no longer technically pure white}. Print the text or image on the coloured paper {as you would normally} You might have to set your printer in way that uses maximum ink for highest quality {Consult your printer manual to see how this is done if you are printing yourself, if a printer is printing this for you, make sure you request a print proof to test the colours and see how it works with the stock}.

{This option will not work if you have a dark background colour or are printing onto a stock darker than the colour..}.

* Reverse the process

Another option is to effectively reverse the process and use a white paper stock to print on and design a block colour or pattern as the design/ background, leaving the area that you want to "look" white as blank space or selected as white {depending on what programme you are using}.

So when printing the entire white paper will be covered in ink with the exception of the area selected which will remain white {white paper}.

{Options one and two can be used if printing or proofing yourself at home or if you outsource to a digital printer.}

* Specialist

The final option would be to design your artwork and employ a specialist print finish to ensure your white is as exactly as you want it, this option is more costly than digital printing because of the processes used. {letterpress, thermography, foiling - we will learn more about this next week}.

So there end-eth lesson one...

I hope you have found it useful in some small way and do please email or leave a comment on the post if anything isn't clear or if you want to share your own experiences...

Also, here is a link to a fabulous video showing how ink is made.

{Image by Abigail Mary-Louise Warner}