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20FebOff

{Just Lovely} Trend Bible : Stationery Trends


Posted by Abbey on Feb 20, 2012

I am pretty obsessed with Trend Bible right now.

Having experienced their trend predictions at Top Drawer {the stationery stand was next to mine} I was really hooked by their presentation and reasoning {I will forgive the fact that there are ALOT of low resolution imagery on their website}.

So what is and who are Trend Bible?

"We don’t consider ourselves futurologists or trendhunters or gurus. We just know how to pinpoint future trends and how to translate this into commercial success for our clients in a usable, no-nonsense way. Some of what we do is a science- it’s researchable and quantifiable; some of it relies on our 13 years of experience, and the rest is plain instinct. It’s this combination that keeps our clients ahead of the competition where they continue to demonstrate growth in a challenging climate."

So in January 2012  Trend Bible partnering with Clarion Events {for a third time} to create bespoke trend concepts and physical trend features for Top Drawer, the UK’s leading event for design-led gifts, lifestyle and fashion accessories held at Earls Court Exhibition Centre.

After months of concept development, build design, prop sourcing and making,  trend features were brought to life..

We created 4 phyiscal trend features for Top Drawer, focusing on sectors from the show which are seeing the most growth – Stationery, Children’s, Wellbeing and Fashion Accessories. In addition to the features, we designed and produced Product Cards to accompany the 4 features, helping buyers to Shop The Retail Trend at the show.

We presented six trends for Stationery and Greetings at Top Drawer:

{Luxe} emphasises a new, luxurious element in Stationery and desk accessories with a focus on bronze, pewter and gold metallics.

{Synth} is all about confidence with colour; moving away from traditional colour groupings like ‘pastels’ or ‘neons’ and blending these together for a new bold look.

{Monotype} celebrates typography and a minimal, monchrome  graphic aesthetic.

{Papercraft} reflects consumers desires for products with authenticity, referencing hand-made, natural finishes.

{Infrared} focuses on layering shades of red from crimson to berry for a strong, contemporary look.

{Patriot} heralds 2012 as the year to celebrate the UK, referencing British icons from architecture through to royalty.

These were my favourites {with Patriot being my absolute favourite}...

What are yours?

Have a lovely week, AML xx

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2 comments on “{Just Lovely} Trend Bible : Stationery Trends

  1. Carol-Anne Lloyd on said:

    I am loving the mono, I don’t think this will ever go out of fashion!

    Carol-Anne